Get measurable indicators of event ROI
As the single largest part of most B2B marketing budgets, face-to-face events are both expensive and highly visible, yet most organizations struggle to prove ROI—unless they include a mobile app. Every ‘tap of the app’ creates a data point that helps measure event success. It’s just a matter of learning where to look.
Explained in simple terms, you'll learn how to:
Define success by event type and stakeholder, so you know where to look and what to measure
Measure the impact of social media on your events and how you can improve
Align app data with Key Performance Indicators (KPIs) to unveil your event's effectiveness
Obtain a more holistic view of event ROI to bring to the C-Suite