The Economist Goes Global with Live Audience Response

Pride and Prejudice is The Economist’s flagship conference. It lasts 24 hours and spans 3 cities: starting in Hong Kong, then off to London and finishing in New York. Here is how they pulled off this remarkable global conference.

An Event Like No Other

The Economist is the world’s leading publication with authoritative insight and opinion on international news, politics and business. Its average weekly circulation is reported to be 1.5 million subscribers and events like Pride and Prejudice help bring their ideas to life.

Pride and Prejudice provides an important venue to discuss LGBT topics and drive conversations with thought leaders from around the world both digitally and in-person. Audiences can view live presentations and interact with other attendees in other parts of the globe.

A Truly Global Experience

Each one of the event locations had a different set of speakers covering contemporary issues facing the LGBT community. With this format, The Economist built an event that was highly interactive, extremely social and allowed a global community to collaborate. An attendee in Hong Kong could participate in the local conference and then watch and engage with a speaker session later on in London or even New York. This created a unique and exciting way to collaborate.

In order to achieve the connectivity goals of Pride and Prejudice, The Economist required a conference app that was scalable to the large number of attendees for each of the three locations. The conference app also needed to be flexible enough to support three schedules in different time zones and accommodate regional and global sponsors. QuickMobile’s cloud-based enterprise event app platform was the solution to all of these challenges, allowing The Economist to easily configure the app to match the special criteria of the event.

“One of the important things for us was to provide a method through which people could communicate easily, and globally,” said Tamsin Parkin, Event Operations Director with The Economist’s events team. “That’s why working with QuickMobile really helped because we felt like they were providing something that hadn’t been done before.”

“The messaging services provide people with a way to communicate with each other via one single app wherever in the world they may be. So somebody attending the local event in Hong Kong can look at the messaging service, look at the attendee list, and see that person is attending the event in New York. They're not on the same time zone. They're not even in the same room, but they can message them, and easily set up communication via the app.”
Tamsin Parkin, Event Operations Director, The Economist

Driving Unprecedented Engagement

It was important to The Economist that attendees were able to interact in the sessions rather than just listen to them. QuickMobile’s Live Insights feature provided real-time polling and moderated Q&A capabilities. The speakers could pose questions from within the PowerPoint deck to the audience and have them respond directly from within the event app. The speakers could then immediately display the results in real time, making the sessions that much more impactful and memorable for the attendees.

  • Attendee-to-attendee communication across 3 continents
  • Live audience polling with results displayed instantly
  • Moderated Q&A for attendees in any location globally

“QuickMobile was able to build something that was really unique to us,” said Parkin. “One of the things that was important to us was giving people the ability to connect their experience and their thoughts with what’s going on in the outside world. So we used the live polling function to allow people in the room to respond to questions posed by the moderator in real time and take the poll. The results were displayed immediately upon the screen so we really could see where everybody stood. We then tied that back to polls we’ve run elsewhere to compare the results.”

The Service Made All the Difference

The Economist originally selected QuickMobile over other vendors based on their enterprise scale and high quality of service and support. Since this event spanned three cities over 24 hours they needed a technology vendor that completely understood what they were trying to achieve and provide immediate assistance during the entire event. QuickMobile’s services gave The Economist peace of mind; the Project Managers clearly understood what they wanted to accomplish and worked night and day to deliver the perfect app. Having a support center that runs 24X7 gave The Economist peace of mind as they knew they could get help at any hour of the day or night. QuickMobile’s app experts even came onsite to all three locations to ensure that both staff and attendees could make the most out of the app.

“The service that we received was 24/7. Our account manager was with us every step of the way, which is what we needed.”

“We felt very well supported throughout the entire process…on the day as well with reps from the company being onsite with us in each location to help trouble shoot if necessary,” said Parkin.

A World Class App for a World Class Event

Parkin commented on her experience with QuickMobile and the difference it made to the success of The Economist’s Pride and Prejudice event. “With the high visibility and the importance of this event for us, we needed a partner that could provide us with a truly global world-class app.”

QuickMobile transformed the digital and physical experience for the global Pride and Prejudice audience with rich social interactions, robust scheduling and real-time polling, allowing The Economist to showcase a truly unprecedented event that was seen and heard by a far-reaching crowd.

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