QuickMobile, CBI and MeetingsNet Launch Pharma Forum 2015 App

VANCOUVER, B.C. – March 12, 2015QuickMobile, the global leader in mobile enterprise meeting and event apps, today announced that it has been selected as the official app provider for Pharma Forum 2015, the pharmaceutical industry’s leading meeting management event. This marks the third consecutive year that QuickMobile has powered the Pharma Forum event app. CBI, a UBM Advanstar Company, and MeetingsNet organize the annual Pharma Forum, and for the first time, the event will use QuickMobile’s multi-event app and analytics platform to facilitate and manage its mobile app strategy. Prior to this, Pharma Forum used a single event app each year. The platform allows event organizers to create and deploy branded mobile apps for as many events, meetings and conferences as they need. All the individual event apps are hosted in a master app created by QuickMobile.

Pharma Forum 2015, in National Harbor, Md. on March 22-25, 2015, will attract more than 650 meeting planners and professionals from the life sciences industry. CBI and MeetingsNet partnered with QuickMobile for the past three years to develop a mobile event app that makes it easier to connect buyers and sellers. The app facilitates relevant connections on-site so attendees can maximize the return on their time at the event. App features include live social media integration; an in-app game that gives users points and rewards them when they perform activities such as sharing content, participating in sessions and checking-in at exhibitor booths; and integration with AttendeeHub, a one-on-one meeting scheduling system. The Pharma Forum 2015 app is available for download from the iTunes and Google Play stores.

“We worked with QuickMobile on customized, individual event apps for the previous two Pharma Forum events, and with their track record, it was a logical choice to continue using their technology in 2015,” said Logan Fleck, Marketing Team Leader for CBI. “We have learned a lot while working with QuickMobile, and with our maturing mobile event strategy, we are turning to QuickMobile’s platform to help expand the use of mobile technology across our other events throughout the year. Ultimately, we want our mobile apps to complement and enhance what happens face-to-face among our attendees, and with built-in scheduling, networking and gamification, QuickMobile’s technology has added significant value to our meetings.”

QuickMobile CEO Craig Brennan added, “CBI has been a long-standing and valued customer, and for the past several years, we have had the great opportunity to help them advance their mobile strategy. The past two years they tested the waters with mobile, and have experienced first-hand how it can effectively connect vendors with buyers and help deliver on the event goals and promises. With our multi-event app and analytics platform, CBI is now prepared to expand the value of mobile across its other properties. We appreciate the confidence CBI, MeetingsNet and Pharma Forum have in our team and technology.”

About QuickMobile
Designed for today's mobile-savvy attendee, QuickMobile’s mobile app and analytics platform creates meaningful and lasting experiences. QuickMobile helps its customers deliver personalized, productive and fully-integrated events and meetings–across the enterprise and beyond–that captivate and engage attendees. With unparalleled expertise and a commitment to best practices, QuickMobile has helped thousands of high-performance organizations around the world transform their meetings and events. QuickMobile’s head office is located in Vancouver, Canada.

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