The Do’s and Don’ts of Event Apps

Planning an event is extremely time-consuming and stressful. Because of this, sometimes the last thing on a meeting and event planner’s mind is event apps. This short list of event app do’s and don’ts should make creating your event app easier.

DO: Plan ahead which features you want

When building your event app, you get the option of choosing which features you’d like to include. You can choose as many, or as little, as you’d like. However, it’s important to plan out what features you’d like to include, and make sure there is thought behind them. Only choose features that make sense for your event and provide value for your attendees. You can check in-app analytics after your event to see what features were used the most, and which were used the least, for future reference.

DON’T: Wait last minute to build the app

One of the most common mistakes we see when building event apps is leaving it too last minute. Many meeting and event planners consider event apps an afterthought, but with today’s events having more tech involvement, an event app is seen as necessary. It’s important to treat event apps as an integral part of your event, and put the time in to create a well thought out app.

DO: Double check registration emails are correct

Registration is cause for a headache, but it doesn’t have to be. It’s important to double, even triple, check that the registration emails are entered into the system correctly so that all attendees are able to log on to your event app without a hitch. Even the slightest error will cause attendees issues with sign-on, and they’ll need to visit the help desk to get access.

DON’T: Use internal jargon

Inputting content onto your event app is a huge part of providing a seamless event app experience. It’s important to be clear so attendees understand what’s going on and where they need to be. Don’t use internal jargon or internal naming schemes for sessions, tracks, maps, etc. In addition, remember that most attendees will access your event app from their phone, so you only have a small screen to work with. Try to keep your content concise so it fits on the screen.

DO: Listen to your CSM

With QuickMobile, you get a dedicated Customer Success Manager (CSM). Our CSMs are experts in their fields and are there to guide you through the entire event app experience. Their job is to ensure that you, and your attendees, are taken care of. Because of this, it’s important to listen to them! They’ll provide you with helpful tips, best practices and practical solutions for everything event app related.

DON’T: Assume attendees will download your app

The old adage, “if you build it, they will come”, isn’t the case with event apps. A big ‘don’t’ when it comes to event apps is assuming that just because you have an app, it’ll be used. In order to ensure attendees actually download your app, you must promote it! Build excitement around your app by mentioning it on social media, sending out email blasts saying it’s ready to download, and getting speakers at the event to talk about it. An effective way to remind attendees to download the app is having the presenter mention it and briefly show it during the opening keynote.

DO: Have onsite support

In the event something goes wrong with your app, having onsite support is key. We provide product experts to go onsite at your event and help with everything event app related. On the day of the event, you’re extremely busy and the last thing you want to deal with is helping attendees with their event apps. Onsite support takes the pressure off you so you can focus solely on the event itself.

What are your favorite event app do’s and don’ts? Share with us in the comments section below, or tweet us at @QuickMobile. For more event app best practices, tips and tricks, subscribe to our blog.