Want to make sure your next event app isn’t a #FAIL? Be sure to download our latest white paper: Likeable Event Apps: The Right Ways to Be Social in a Mobile World.
According to the American Express Global Meetings and Events Forecast, “the rising use of social media and mobile applications are the largest anticipated trends in meetings across every region.” Mobile event apps, in particular, are inherently social, bringing different participants at a meeting together to connect, share and engage.
However, as events and meetings move more towards mobile, planners need to be aware of both the rewards and the risks of embedding social networking platforms into their event apps.
Find out what you need to prepare for when it comes to creating an event app that will be a #Winner instead of a #FAIL. Get your free copy of our latest white paper today!