The phrase, ‘the early bird catches the worm’, couldn’t be more applicable to event apps. Essentially, the earlier you launch your event app, the better. However, this isn’t usually the case. Many event apps get left to the last minute as there are a million other things on an event profs mind leading up to the day of the event.
One of the main reasons we tell our clients to launch their event app well in advance is because it can help determine the overall success of the event, and help achieve the event objectives. Here’s how:
1. Personalize the attendee experience
By launching your event app well before the event, you give attendees early access to your event. This not only allows them to get an idea of what’s to come, it also gives you the opportunity to tailor the event program more. As attendees access your event app, they can start customizing their schedule to include the sessions most relevant and valuable to them. These insights are valuable for you because it allows you to gauge what sessions are getting the most interest, so you can add more similar sessions to the schedule, or adjust rooms to meet the demand. On the flip side, if a session is getting less interest, you can switch the room to a smaller area.
2. Facilitate attendee connections
Networking and making connections is one of the factors attendees deem most valuable when attending an event. Overall, attendees are much more satisfied with an event if they were able to network and the more satisfied attendees are, the more likely planners are to reach their event objectives.
A major benefit to having your event app launched way before the event is it gives attendees the opportunity to see who else is attending and make connections before the event. Using the attendee list and in-app messaging, attendees can network directly through the app before ever meeting face-to-face, weeks before the event even happens!
3. Communicate with & inform attendees
There are a lot of minor details that attendees need to know about before going to an event. The best way to communicate with attendees before the event is through your event app. Not only can you share important details with attendees, the app also gives attendees the ability to share information with you. For example, you can use the app to set up a survey that allows attendees to share any food allergies or sensitivities with you before the event to ensure you have an inclusive menu.
Extend the life of your event app by launching it long before the event, allowing attendees to shape their own event experience and help you achieve your event objectives. As an added bonus, QuickMobile will help you get your event app launched early by doing the work for you! From uploading your content to configuring your app components, you won’t have to lift a finger. Find out more by requesting a demo with one of our product specialists. Or, tweet us @QuickMobile – we’re happy to help!