Your event tech works best when you know what you have it for.
The P.O.S.T. method (you can download a one-page guide on it here) is a quick way for you to clearly and concisely outline your tech strategy. By knowing from the start what your end goals are, and what you need to do to get there, you can streamline your strategy to get the best use of your tech tools.
To demonstrate how to improve your event tech strategy, we’ll share an example of how we use P.O.S.T. at QuickMobile.
Event tech to support your goals
An absolutely integral part of event tech strategy is that each aspect should be oriented towards fulfilling the goals of your event. You wouldn’t plan an event without a goal in mind, so why should your event tech be any different?
At QuickMobile, our Operations Coordinator (let’s call her Nancy) is our de facto events planner—and she’s great at her job. Last year, Nancy was planning our exhibition booth at a tradeshow, and had to decide how to best set up the tradeshow’s event app. For Nancy, this meant two things:
- Understanding what she wanted out of the event
- Utilizing her event tech to lead to those goals
By backtracking through the P.O.S.T. method, we can understand her event tech strategy—and perhaps help you improve yours.
T: Choose the TECHNOLOGY
We already know that Nancy used an app as her main piece of event tech at the tradeshow. Different aspects can be used to fulfill different goals, so it’s important to consider how your tech can be used before integrating them into your event tech strategy. The event app at this tradeshow had personalized schedules, social media integration, attendee networking capabilities, et cetera—all of which contributed in some way to the objectives and KPIs of the event.
Let’s focus on a particular feature to understand how Nancy developed her event tech strategy to best serve the goals for her event.
S: Figure Out the STRATEGY
Nancy used the event app itself to promote its capabilities, and also used offline methods to help attendees understand the tools that were available to them. One particular feature that she highlighted at the tradeshow was One-On-One Meetings.
Her tech strategy included bringing attendees’ attention to the feature and helping them understand how to use it. She used notifications in the in-app activity feed, asked the presenter to mention it during the introductory speech about the app, and planned for a support team to be available on-site to answer questions and provide help. In the post-event survey, Nancy evaluated her success by asking whether attendees had used the feature, and whether they found it helpful.
O: Decide on an OBJECTIVE
We know that Nancy made sure her tech strategy aligned with her goals, so we can use our knowledge of that strategy to understand her objective.
Let’s look more closely at one part of the event tech that she chose. As the name implies, One-on-One Meetings allows attendees to easily set up individual meetings with their peers. The session will automatically be entered into each attendees’ schedule, and they have the option to allow the app to send reminders. Essentially, it’s a built-in PA and calendar helper in one.
By understanding precisely what the feature does, we can uncover what objective it helps Nancy fulfill. We can see that One-on-One Meetings make it easy for attendees to:
- Meet outside of set sessions
- Control their daily schedule
- Connect with peers and colleagues
The feature’s main purpose is to help attendees connect on a more personal level, beyond what regular streams of interaction supports. At the event tech strategy level, it gives attendees more control over their schedules and their networking, allowing them to connect with their peers beyond that first meeting. Nancy chose One-On-One Meetings as a way to help attendees communicate.
P: Understand the PEOPLE
Nancy’s objective is of course tied to the particular attendees that she knew would be at the event. This tradeshow was focused around event tech. We can presume that this meant the attendees would be technologically inclined, or at least inclined towards learning about event tech. This means that it was a great opportunity for us to showcase our mobile app to other professionals in the industry by providing them with the tools to connect on a more personalized level.
Running the event app at this tradeshow was a logical extension of our objectives. We wanted to expand our reach and get interested professionals to engage with us. The event app, as well as our presence at the tradeshow, was well suited for connecting with our industry colleagues.
By understanding both her event tech, and the needs and preferences of the attendees, Nancy was able to create an event tech strategy that best suited the objectives of her event.
Have questions or ideas about building event tech strategies that support your goals? Leave us a comment below, or tweet us @QuickMobile!