Generally speaking, content management is about organizing, sorting, and presenting content (ie text, image, or multimedia documents). It can get a bit complicated, but for an event planner, content management means making sure that attendees get access to the right documents and collateral at the right time, whatever they need.
This can be a tall order during the ruckus of an on-going event, which is why most event planners use some sort of content management system (CMS) at their event.
While there are stand-alone content management systems, most are built right into the event app and can cover most types of content. This is because most content at events and conferences nowadays exist digitally or online, and an event app is a great one-stop-shop for organizing your collateral.
With that said, we know you have questions about app content management at your event. Jump straight to the one you’re interested in, or check out the whole post:
What is app content management for events?
How do I manage app content at my event?
How does a CMS system publish content onto a mobile event app?
What types of content are in my event app?
How fast does my event app update from the CMS?
Can my attendees put content into the event app?
For events, app content management refers to using software to keep track of, organize, update, and handle permissions for content. Event content covers a whole range of collateral, from session slides to supporting documents, to last-minute updates.
Depending on what type of capability your event app supports, an event planner can also expect to be dealing with polling questions and survey answers, social media content, and user-generated photos or comments in-app.
Typically, an event app that supports a particular type of content will also provide a platform through which the event planner can manage it. An event app with social media support will also allow you to manage how the social content appears in your app, and an app that supports live Q&A will also have systems to allow moderation.
Content in QuickMobile’s event apps, for example, can be accessed and managed through the event app platform and analytics dashboard. These are secure, web-based platforms that allow the event planner to oversee changes, or upload documents, as well as moderate user-generated content. The planner will be given access and training to the platform when the event app is being created, and that log-in can be used throughout the event.
If the event app user has internet access, the CMS system will be able to push updates out to that event app.
This helps to make sure that the information and content an event planner provides to attendees throughout the event stays up-to-date and accurate. Especially if there is an important or last minute change, the CMS system allows event planners to quickly make content changes that are almost instantaneous.
Generally speaking, your event app will have text, image, and video content, both user-generated and pre-populated in the app.
Depending on your vendor and your specific agreement, the content may be in the form of newsfeed postings, session documents, user comments or photo uploads, survey questions and answers, social media posts, attendees profiles, schedules, and many more. These can be set up to automatically fill out the event app’s main activity feed.
The CMS automatically and instantly updates the event app as soon as the changes are submitted in the platform. However, updating individual event apps on users’ devices requires an internet connection. Individual users may find that their updates are delayed if they can’t connect their devices to the wi-fi.
Yes and no. While only users with administrative access will be able to access the backend or platform of the event app, users can generate content in other ways, such as posting to social media, uploading to the photo gallery, or leaving comments and survey replies. These can be set for display in the app’s newsfeed, or accessed in specific areas of the event app.
User generated content can be moderated by someone with administrative access. The event planner can assign a staff member to manually approve or reject content, and so be assured that risky or sensitive content is filtered out before reaching attendees.
The Benefits of Event App Content Management
One of the major benefits of event apps is that it digitizes event content. This at once lowers the environmental impact of your event, and creates a centralized content library that can be continually kept up-to-date.
As well, if you already have or are planning to have a dedicated app for the event, it can be a budget and time saver to investigate what capabilities it might have. With one event app you can help manage social media, audience feedback, and your attendee lists. Ultimately, running your content through the event app can be much more efficient and help to streamline your tech stack.
Do you use a content management system at your events? What do you find works best?