How Event Organizers can End the Year In Style

4 things event organizers should do before the year ends

With the holiday season already upon us (though honestly we’ve all been seeing Christmas ornaments in the stores since September) and Next Year quickly becoming This Year, this is a good time to reflect on the last few months, wrap up a few things, and prepare to start fresh.

I don’t necessarily mean News Years’ resolutions, but just a couple of things that event organizers can do to help end the year on a strong note in readiness to start again in January.

#Eventprofs, take the chance now to wrap up your projects and start fresh! Click To Tweet

Here are a few things event organizers can do to end the year in style:

Attend a local event for planners

Starting off with a fun one, local events for planners are a great way for event organizers to unwind, mingle with peers and colleagues, and do some networking. Check out organizations like your local PCMA chapter, MPI groups, or even user groups for software like Salesforce or Cvent. This time of year, they’ll likely be holding year-end or holiday meet-ups, meaning it’s the perfect time to dust off your cocktail dress/dress pants and get ready to mingle

We’ve talked before about why networking is especially important for event planners, but in a nutshell, it’s a great way for event organizers to learn about the latest industry trends and news, and catch up with colleagues—the things that create a strong network in a largely solitary and stressful profession.

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End-of-year events are a great time to catch up with colleagues.
End of year industry events are a great opportunity for planners to catch up with colleagues Click To Tweet


Invest time in team building

By the end of the year, you and your team are probably feeling the fatigue. But this actually makes it a great time to get back in touch with your team, and help strengthen the relationships between members. As this period is typically not that busy professionally, it’s a good opportunity to get yourself and your colleagues out of the office for a day.

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Help everyone unwind with some team building.

If you, as professional event organizer, are also the unofficial team event organizer, here are a few team building ideas you can use. You can also take advantage of the season (and the festive goods available everywhere) to do a themed team build.

For example, just a few weeks ago, the marketing team here did an afternoon of sugar cookie decorating. It was a great way to unwind, a lot of fun, and super festive to boot!


Reflect on previous events

Of course, the year winding down also means that it’s time to do some year-end reporting. There are meetings to attend, and ROI to show. And while it can be a chore, looking back on your successes and failures over the year is an important part of growing as an event organizer.

Your event app and other event tech (such as Twitter’s sentiment analysis tool) can give you some great metrics to demonstrate your impact over the year. To make your data easier to visualize, graphs can be a great way to convey the ‘story’ of the numbers. If you’re not a graphics fiend, try tools like Canva, a helpful online graphic creator with a robust selection of customizable charts and graphics. Just select your image size, go into Elements > Charts for a great selection of pre-made graphs, and enter your data.

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Take the time now to look at the past year, whether via graphs, photos, or stories from attendees.


Look ahead to next year

Although your budget may not have come in yet, this is a great time to think about what worked this year, and might continue to work going forward. Check out the snazzy graphs you made, and also consider some of the things that are going on in the industry.

If you haven’t heard of EventMB’s Event Tech Bible, it’s a great guide to basically all of the different event tech vendors available. For a thoughtful look at what tech trends are likely to stay, you can also check out our own 2018 Event Tech Trends. This year we partnered with industry greats like Corbin Ball and Michelle Bruno to put together predictions to help event organizers make those delicate tech decisions.

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Plan for the future by checking out new tech, old tech that worked, and what you personally want to accomplish.

And as a good way to start the next year, instead of (or in addition to) New Year’s Resolutions, think about where you want to be this time next year. Do you want to have done more events, or less? Travelled more? Spent more time at home? Keeping that goal in your mind throughout the year will help you make decisions that will take you there!


Hats off to you

Event profs, you’ve worked hard this year. And as you wrap up the year, don’t forget to take a little time for yourself. Go to a party, say yes to that extra cookie, and in the immortal words of Donna Meagle—treat yo’ self.


Are you going to try any of these? Do you have any year end rituals to help prepare for a new start? Let us know in the comments and don’t forget to subscribe to the blog!