Connecting with others is one of the most important reasons you go to an event. That’s why so many meeting professionals are designing events to promote networking, shared experiences, and live interaction.
According to the 2014 Event Planning and Mobile Event Technology Report, communication and sharing is cited as the top reason for meeting professionals having a mobile app at their events. Conferences and events are no longer passive experiences where attendees are simply given information. Today’s attendees go to events expecting to participate and collaborate more than ever before.
With so much emphasis on communication and sharing, the need for a mobile event app becomes critical to an event’s success. Check out this short video to see how mobile provides event organizers and participants with more choice and flexibility in how they communicate at events.
If you’re looking to improve shared experiences and interaction, here are five key channels of communication that become much simpler and more effective with a mobile app:
1) Event organizer to attendees
When time is of the essence, informing your attendees of news, updates or important changes can be a daunting task. How do you let everyone know about updates when participants are spread out all over the place?
Using a mobile app allows you to include a welcome video that greets attendees with important messages upon opening the app. The app activity feed can be used to provide news, updates and reminders that attendees can scroll through at their leisure. For messages that are more time sensitive, in-app messages can be sent to all participants (or a select group) while push notifications are best saved for urgent or critical messages that must be seen.
2) Attendee to attendee
Mobile apps give attendees a number of different ways to enhance conference networking, communicate and share with others on a one-on-one basis. Upon opening the app, a like-minded survey can match attendees with similar interests and backgrounds. Attendees can then message one another or send meeting requests for one-on-one or group meetings. The app can also be used to scan nametags to capture attendee contact information, avoiding the need to exchange business cards. Check out how one company succeeded in creating an environment of social business learning and networking at their biggest annual event using a mobile app.
3) Attendee to speaker
When attending a session, attendees can check in to the session with their mobile apps at the door. Once inside the session, they can participate in Q&A by entering questions that are instantly received by the speaker. Live polls on the app give attendees a voice and allow them to see how others in the room are feeling in real-time. At the end of a session, a survey allows attendees to send their feedback to the speaker, avoiding the need to leave paper surveys on chairs with the hopes that attendees will fill them in.
4) Attendee to the entire conference
An app gives attendees the ability to create a personal bio along with a profile photo that is shared with everyone at the event. They can also share their thoughts and opinions on the private speak out board, which is your own private social media platform that is accessible only to registered attendees using the app. Unique shared experiences can also be created by allowing attendees to upload photos to the photo gallery and adding a personal comment for everyone to see.
5) Attendee to the outside world
If communicating to the outside world is an important part of your events, a mobile app helps enable attendees with the tools they need. Attendees can email their notes, favorite documents and even details about favorite exhibitors to others outside of the event with the touch of a button. They can also use the app to participate in social media such as Twitter, Facebook and LinkedIn to share their thoughts and experiences about the event. But make sure your chosen social media platforms with the underlying nature and objectives of your event. If you need help, here’s some guidance on how to choose the right social networking platforms for your app.