When it comes to using social media, the struggle to get heard is real. That’s because your event has to compete with the hundreds of other brands your target audience is following in their feeds. This can be frustrating because not only are you trying to promote your event, but you’re also to promote downloads and adoption of your event app.
You’ve spent a lot of time and resources towards creating the best app possible, and now the next step is to make sure your attendees know it exists. While a few emails dedicated to information about your app are great, you should also take advantage of social media and post some app-centric updates as well. Here are 5 tips for maximizing your efforts:
1. Plan ahead
Planning is the most important part of your social media dominance. The posts that will resonate the most with your audience require some forethought, but can reap huge rewards if it leads to high app adoption rates. Ask yourself these three questions to start building out your plan:
- WHAT content do I want my audience to see?
- WHICH social network will be appropriate for this content?
- WHEN and HOW OFTEN do I need to push out my messages?
It’s good to also answer these questions with your audience’s profile and preferences in mind. Knowing who they are, what social networks they like to hang out in and how often they chill there will help you make the best decisions with your messaging and social media marketing.
Also, when you pick your social network, make sure it’s one that you know how to use or have time to learn in order to maximize your success
2. #Hashtag properly
Simply put, a Hashtag is a word or phrase prefixed by the # symbol. When used in a social media post, it can turn that word into a searchable key term that brings up all the conversations around that hashtag. Add the hashtag to all your posts about your event app to increase the chances that your attendees will see it as they follow online conversations about your event.
When choosing a hashtag, make sure it is short but informative. Keep it concise so attendees aren’t forced to come up with incomprehensible shorthand just so they can tweet their thoughts and include your hashtag in their message. Likewise, a hashtag that includes the name of your event or a form of it will help with brand association.
3. Pictures are worth a thousand words
Got an audience that is really active on Instagram? Or maybe you’ve noticed that Twitter’s new design has a photo-friendly spin on it. Either way, using photos is a really great way to make a post about your app stand out. Post general “Download the App” type of messages with screenshots of the app or photos of early adopters using it.
Another thing our clients have done that works well is to do a countdown to the app’s release in the app stores. Each day, they post a new message about either a feature of the app or a cool tip for using it and add a relevant app image to go with the post.
4. Videos are worth a thousand more
Video is also a fantastic way to make your message literally come alive. It’s a fun way to promote your app like the Tribeca Film Festival did. Check out this post for 6 great tips for using video that can be adapted for your event app promotions.
5. Good events never die
This last tip is for promoting app usage after your attendees have left your event. You’ve worked hard to build that community and just because the conference is over doesn’t mean those relationships have to go on pause until next year. The great thing about an event app is that it can live on a person’s mobile phone indefinitely. Transform your mobile event app into a 365-day “always-on” communication and relationship-building tool by giving your attendees reasons to continue using it.
Try doing this by releasing special content available only through the app. Things like session slides, bonus handouts and contests can draw attendees towards the app. Use social media to promote the fact that this content exists (to support your other post-event communications) and encourage attendees to use the app throughout the year.