For the second consecutive year, QuickMobile provided the Global Business Travel Association with an interactive mobile event guide for iPhone and iPad. Showcased in the “What’s Hot” section of the Apple iTunes Store, the GBTA 2011 mobile conference application combines user friendliness, a rich interface and premium functionality, offering an engaging mobile solution that connects attendees and enhances and extends the event experience beyond the actual conference. New features for this year’s GBTA application include “My Schedule”, which provides attendees with the ability to create a personalized conference schedule that is 100% synchronized to their web based schedule; “Bump!”, an interactive data exchange that gives conference attendees the opportunity to exchange their content information by ‘bumping’ their devices together and a detailed Expo Map, which provides attendees with access to exhibitors’ names and contact information by clicking on the booth number.
