Mobile Apps Make Event Communication Instant and Easy

Connecting with others is one of the most important reasons you go to an event. Here's how QuickMobile's mobile apps provide event organizers and participants with more choice and flexibility in how they communicate and share at events.

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Enabling Instant, Easy and Relevant Communication With and Between Attendees

Connecting with others is one of the most important reasons you go to an event. That’s why so many meeting professionals are designing events to promote networking, shared experiences and live interaction. Here are 5 key channels of communication that become much simpler and more effective with a mobile app.

Mobile apps make event communication instant and easyConnecting with others is one of the most important reasons you go to an event. That’s why so many meeting professionals are designing events to promote networking, shared experiences and live interaction.

According to the 2014 Event Planning and Mobile Event Technology Report, communication and sharing is cited as the top reason for meeting professionals having a mobile app at their events. Conferences and events are no longer passive experiences where attendees are simply given information. Today’s attendees go to events expecting to participate and collaborate more than ever before.

With so much emphasis on communication and sharing, the need for a mobile event app becomes critical to an event’s success. Check out this short video to see how mobile provides event organizers and participants with more choice and flexibility in how they communicate at events.

If you’re looking to improve shared experiences and interaction, here are 5 key channels of communication that become much simpler and more effective with a mobile app:

1) Event organizer to attendees
When time is of the essence, informing your attendees of news, updates or important changes can be a daunting task. How do you let everyone know about updates when participants are spread out all over the place?

Using a mobile app allows you to include a welcome video that greets attendees with important messages upon opening the app. The app activity feed can be used to provide news, updates and reminders that attendees can scroll through at their leisure. For messages that are more time sensitive, in-app messages can be sent to all participants (or a select group) while push notifications are best saved for urgent or critical messages that must be seen.

2) Attendee to attendee
Mobile apps give attendees a number of different ways to enhance conference networking, communicate and share with others on a one-on-one basis. Upon opening the app, a like-minded survey can match attendees with similar interests and backgrounds. Attendees can then message one another or send meeting requests for one-on-one or group meetings. The app can also be used to scan nametags to capture attendee contact information, avoiding the need to exchange business cards. Check out how one company succeeded in creating an environment of social business learning and networking at their biggest annual event using a mobile app.

3) Attendee to speaker
When attending a session, attendees can check in to the session with their mobile apps at the door. Once inside the session, they can participate in Q&A by entering questions that are instantly received by the speaker. Live polls on the app give attendees a voice and allow them to see how others in the room are feeling in real-time. At the end of a session, a survey allows attendees to send their feedback to the speaker, avoiding the need to leave paper surveys on chairs with the hopes that attendees will fill them in.

4) Attendee to the entire conference
An app gives attendees the ability to create a personal bio along with a profile photo that is shared with everyone at the event. They can also share their thoughts and opinions on the private speak out board, which is your own private social media platform that is accessible only to registered attendees using the app. Unique shared experiences can also be created by allowing attendees to upload photos to the photo gallery and adding a personal comment for everyone to see.

5) Attendee to the outside world
If communicating to the outside world is an important part of your events, a mobile app helps enable attendees with the tools they need. Attendees can email their notes, favorite documents and even details about favorite exhibitors to others outside of the event with the touch of a button. They can also use the app to participate in social media such as Twitter, Facebook and LinkedIn to share their thoughts and experiences about the event. But make sure your chosen social media platforms with the underlying nature and objectives of your event. If you need help, here’s some guidance on how to choose the right social networking platforms for your app.

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Silicon Valley Enterprise Veteran Joins QuickMobile as Chairman of the Board

QuickMobile has appointed Silicon Valley Enterprise Veteran Craig D. Brennan as its new Chairman of the Board

VANCOUVER B.C. – October 22, 2014QuickMobile has appointed Silicon Valley Enterprise Veteran Craig D. Brennan as its new Chairman of the Board. Brennan brings more than 20 years experience as a senior executive, CEO and board member, most recently, serving as CEO of Overtone, a social media listening analytics company. He currently serves on the board of directors of Yourmembership.com, a SaaS company serving associations, and as an advisor to numerous Silicon Valley start-ups.

During his career, Brennan has been the CEO of three SaaS and enterprise software companies and served on the board of directors of four early-stage and public companies. Prior to Overtone, Brennan was CEO at Brio Software, a leading Business Intelligence company, and the Senior Vice President of CRM at Oracle. He was a partner at Deloitte Consulting, where he built and led the Siebel CRM practice, and he also worked as an associate partner at Accenture, where he managed several multi-million dollar ERP, SAP and retail software projects.

Brennan stated, “QuickMobile is recognized as the leading innovator in Enterprise Mobile Event Apps, reinventing how enterprises conduct major marketing events and internal meetings. The company serves many Fortune 500 brands across technology, financial services, hospitality, consumer goods, and other industries. Moving forward, QuickMobile will continue to be the enterprise platform of choice, helping teams located anywhere and everywhere to plan, execute and manage thousands of meetings, large and small.”

“It’s clear that the future of the mobile event app space is the enterprise, and Craig’s experience and expertise in enterprise business strategy, marketing, sales, and service will be invaluable to our executive team as we address the technology and marketing challenges taking place within large organizations,” said Patrick Payne, CEO of QuickMobile. “As a company, we constantly work to stay ahead of the curve to meet our customers needs and to help them with their mobile events and meeting strategies. We are thrilled to have Craig join the board and look forward to his ongoing contributions as we continue to build upon our mobile event platform and our leadership position in enterprise mobile technology.”

About QuickMobile

QuickMobile is transforming meetings and events with mobile apps that engage and delight audiences. QuickMobile's event app platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada.

For more information: quickmobile.com/company @quickmobile

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From the Planner’s Desk: Reflecting on IMEX America 2014

IMEX America is truly a show that brings the world together, and for meeting planners and the many supplier partners to the industry, it is a can’t-miss event. Here's what you missed.

IMEX AMerica 2014 recap IMEX is truly a show that brings the world together, and for meeting planners and the many supplier partners to the industry, it is a can’t-miss event. It is the opportunity to see the possibilities of nearly every global destination, including CVBs, DMOs, DMCs and the hotels and resorts that make these so appealing for meetings and incentive programs. Gift suppliers and new ideas abound at every turn of your head!

Industry associations and media outlets are also well represented, and meeting first-hand the people who make up these organizations, and being able to sit down and talk about the industry and the needs of the people involved in it (all within the space of a few thousand feet) is very valuable.

We have been the proud builders of the mobile event app for IMEX America since its inception and seeing the growth of the show and the evolution of what the app can deliver in terms of user experience has been truly phenomenal. We were very excited to showcase the mobile event app possibilities that are available now, while also creating a deeper understanding of mobile for the many people who visited us on the show floor.

As we see more organizations moving into multi-event containers ideally suited for across-the-enterprise needs, increasing the depth of information now made available in the purses and pockets of every attendee, from board meeting to national sales meeting and all the sizes of meetings in-between, we are seeing more trackable data, and more informed participants. This is something that in the past seemed overwhelming for many planners – another thing to learn! – but is now accomplished in just a few minutes with our easy-to-use content management system.  Clear information delivered in real time = the ideal situation! 

Spending time in the technology hub, seeing first-hand the innovations underway, and discovering and developing new collaborations which are leading to even greater usability and utility is an incredibly valuable part of the experience too. As we move attendees into fully engaged participants using the technology available, the ability to do this in meaningful ways that can be tied back to key performance metrics is truly changing the way we design and measure meetings. When we tie the deep analytics available back to ongoing SMMP initiatives, and the drive supported by the Meetings Mean Business campaign, we are able to imagine a future where mobile drives business opportunity – and we think this is pretty great!

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QuickMobile and MPI renew long-standing partnership

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QuickMobile Partners to Bring Mobile Augmented Reality to Meetings & Events

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MPI partners with QuickMobile for 2015 annual events

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QuickMobile Launches Social Media Tracking Tool, Partners with AR Company

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QuickMobile Helping MPI Enhance Mobile Strategy

Company renews long-standing partnership with MPI to provide global event app and help drive better meeting experiences

VANCOUVER, B.C. and Las Vegas (IMEX America) – October 15, 2014 – QuickMobile today announced that Meetings Professionals International (MPI) has once again selected the company as its official mobile technology partner for 2015. For the sixth consecutive year, QuickMobile will support MPI with mobile solutions, including an event app for the organization’s two signature events, the World Education Congress (WEC) 2015 in San Francisco and the European Meetings and Events Conference (EMEC) 2015 in Krakow, Poland. Since 2010, QuickMobile has built 10 event apps for MPI, as well as an iPad magazine and an association membership app.

“Throughout the coming year, we will be helping MPI expand its mobile strategy,” said Patrick Payne, CEO of QuickMobile. “Meeting professionals’ habits are changing, and they are expecting richer interactions through mobile. Our goal is help MPI capitalize on these mobile moments and provide greater value to its global community.”

QuickMobile produced MPI’s first-ever event app for the MeetDifferent event in February 2010. Since then, QuickMobile has produced the mobile app for every WEC and EMEC event. In 2014, MPI partnered with QuickMobile to develop the MPI multi-event platform, featuring apps for EMEC in Istanbul, Turkey, and WEC in Minneapolis. The MPI Global Event App helped MPI achieve several of its event goals, including replacing the printed conference guide, increasing social sharing and providing more value to app sponsors. Specifically for WEC 2014, the app had a 122 percent activation rate (accounting for multiple devices owned by the same user), and attendees opened the app approximately 57,000 times, completing 2,663 surveys and having over 500,000 interactions within the app. Collectively, attendees spent a total of 1,078 hours or 35 minutes each using the app.

“QuickMobile has been instrumental in helping us integrate and leverage mobile technology throughout our events over the past five years,” said Cindy D’Aoust, COO of MPI. “Our attendees have made it clear that mobile is critical to the overall event experience, so it’s important that we partner with an organization that will help us evolve and deliver mobile solutions that will engage our audiences.”

Payne added, “Having MPI as a partner helps to ensure that QuickMobile keeps its finger on the pulse of the market. Not only do we get exposure to the association’s members and many of the industry’s thought leaders, we also have the opportunity to collaborate with the organization to push the envelope on what mobile technology can do to enhance the meeting experience. We’ve developed a tremendous relationship with MPI the past five years, and we appreciate the opportunity to support the organization and its members in 2015.”

About QuickMobile

QuickMobile is transforming meetings and events with mobile apps that engage and delight audiences. QuickMobile's event app platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada.

For more information: quickmobile.com/company @quickmobile

Media Contacts for QuickMobile

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You Have Spoken: A review of 2014 mobile event technology research

It was a banner year for market research on mobile event apps. We summarize everything you need to know here.

2014 was a busy year for event technology research: phase I of the annual IMEX/QuickMobile global report in May, a report from Guidebook in early September, another from MPI in late September, and finally phase II of the IMEX/QuickMobile global report in association with CEMA in October. In case you don’t have time to read all these reports, we’ve taken the liberty of summing it all up for you.

Highlights:

  • 60 to 63% of respondents have used a mobile app for at least one of their events in the past 2 years, rising to 92% for corporate event marketers

  • 66% of respondents say their audience expects a mobile app for their event (80% for CEMA)

  • Top two reasons for having an app: Communicating with attendees, and reducing paper consumption

  • Biggest barriers to having an app: Budget approval and wi-fi accessibility

  • Top three sources of information on apps: Other events, peers & colleagues, and vendor web sites

See what MobileEvent can do. Available for a Single event and as a Multi-event platform.

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