The Future of Events: Why Hybrid and Mobile Will Rule

How to increase the number of attendees at your meetings and events

If you’ve ever heard someone say ‘I wish I could attend that event, but…’, then you’ve heard the only justification you’ll ever need to go hybrid.

Hybrid events – which combine in-person and online programming – are designed to attract and engage both face-to-face and remote audiences, extending the geographic reach of events and opening up new content and revenue streams. And with a mobile app it’s as easy as Sunday morning to pull it all off!

Discover why the hybrid format should be the go-to model for events and meetings, and how the right mobile app helps you get there more easily than you imagined.

What’s covered:

  • The fundamentals of hybrid event design

  • How a mobile app gives you everything you need to go hybrid right now

  • Three easy things you can do to make hybrid a reality for your next event

Panel

Jeff Epstein

Jeff Epstein

Director, Product & Channel Marketing - QuickMobile

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yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

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The Mobile Technology Every Meeting Professional Needs

The right content management system makes it easy to create more meaningful and relevant events for your attendees – and prove event ROI to your boss.

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

All Aboard!

How to Get Your Internal Teams to Use Mobile Apps for All Your Meetings & Events

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Whether its letting other teams know they can get their own meeting app from you or encouraging employee usage of those apps, our best practices will help you easily build awareness and excitement for mobile within your organization.

What’s covered:

  • How to use your existing internal marketing channels to get the word out

  • Examples of compelling calls to action that drive results

  • Proven methods for encouraging app usage at your meetings and events

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

3 Ways to Measure Your Event and Experiential Marketing Goals

Here are the top 3 measurement factors that event planners and marketers can use to measure the ROI of their events.

Measuring Success JulyThis year’s EventTrack Forecast & Best Practices study surveyed over 1,600 event marketers to better understand the condition of the events and experiential marketing landscape.

The study identified the top 13 measurement factors that event planners and marketers use to measure the ROI of their events. Below, we highlight the top 3, and offer examples of how you can maximize the ROI from each:

Total attendance or participation

Attendance and participation led the pack, with 85% of respondents placing it in the number one spot, growing from 74% in 2012.

One opportunity for increasing attendance at your event is by activating your existing attendee base.

A leader in maximizing participation is Citi. The banking giant offers VIP access to private events worldwide to their card members under the umbrella of Citi Privileges, with an aim to engage their 200 million customers with the brand, increase loyalty, and create an environment that non-members want to be a part of.  

The initiative is 65% music-driven, and has hosted artists such as Katy Perry, Billy Joel and Rascal Flatts in exclusive settings at South by Southwest, the Billboard Music Awards and the Coachella.

“Entertainment drives loyalty,” Jennifer Breithaupt, global head of entertainment marketing at Citi told EventMarketer. “It spurs this full circle of people feeling good about you, talking about you with others…those people are creating a brand recommendation and then recommending you to others.”

Consider the unique VIP initiatives your brand can offer your existing database that goes above and beyond the traditional tiers associated with membership.

Social media activity (‘likes’, postings, etc.)

Social media activity slid into the top 3 with 61% of respondents naming it the number 2 measurement factor. This jump was substantial over 2012’s 45%, showing that social is creeping quickly towards the gold standard of measuring the impact of an event.

Here are 2 opportunities to consider when considering how to increase social activity around your event:

1 . GIF Photo Booths – These live-event photo activations could well become the new selfie. The millennials answer to our grandparent’s flipbooks, these animated mini-videos can elevate your social media presence if you let them. Major brands are taking stock in this new trend include: Lipton Sparkling provided a GIF booth during Sundance, while Heineken hosted a tennis-themed GIF activation at The U.S. Open.

2. Confuse Your Followers with Trending Hashtags – In a brilliant marketing move, Hostess jumped aboard Major League Baseball’s #openingday hashtag to promote their baseball-themed cupcakes. They elevated their engagement by adding, “It’s here and we couldn’t be filled with more sweet joy. #openingday #touchdown”. Naturally, thousands of followers reacted to the seemingly misguided addition of #touchdown…but the tweet had one of the highest reshares in company history.

Mistake or savvy marketing ploy? You decide, but consider how you can jump on a trending hashtag to promote your events as well.

Leads generated

Bolstering your lead funnel and ultimately your customer base is a surprising 3rd place as it pertains to measuring event success. Only 58% of respondents pegged it as their bronze choice, which is a 4% decrease from 2012 reporting. If you’re of the inclination (like me) that leads should indeed be considered a primary criterion for measuring success, consider the following ideas to drive them:

1. Create a Content Ecosystem – Make your messaging sticky before, during and after your event to increase your brand’s trustworthiness in your attendee’s eyes. Do this by gating content such as webinars, eBooks and white papers so that you can capture emails while simultaneously providing valuable education.

2. Personalize Outreach – Make sure that you are segmenting your promotions to the correct audience, and personalizing those promotions in an authentic manner. Scrape your outreach lists and focus on segments such as job title, geographic location, and interests to ensure you aren’t spreading a generic message.

3. Perfect the Follow-Up – Post-event lead nurturing should be a comprehensive plan that you and your team outline long before the doors to your event open. Consider (personalized) messaging that speaks directly to your attendees based on the data you have from them. Instead of saying, “Thank you for attending”, show them that you care about them by putting the extra effort in to research their behavior at your event, “Thank you for attending our session on Marketing Best Practices. Would you be interested in being in a focus group for us to discuss takeaways from the program?”

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

The Event Planner’s Guide to the Apple Watch

Learn how to add the Apple Watch to your meeting design with minimal effort, and see how CEMA used it to improve their attendees’ experience at their 2015 Annual Summit.

AppleWatchAsset-SocialApple Watch and You: The Event Planner’s Guide to the New and Hyper-Personal Attendee Experience shows you how you can add the Apple Watch to your meeting design with minimal effort. It also includes a real-life use case from the Corporate Event Marketing Association (CEMA), who used Apple Watch to improve their attendees’ experience at their 2015 Annual Summit.

It also covers:
How an Apple Watch app can be better than regular mobile phone app
How to leverage the most natural use cases for Apple Watch to provide a better attendee experience
The right questions to ask before adding a smartwatch to your meeting

Download the Apple Watch Guide for event professionals today!

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

QuickMobile Launches Event App with Apple Watch Integration

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

First Apple Watch Conference App Launches at CEMA

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

QuickMobile Introduces Industry’s First Mobile Event App with Apple Watch Integration

New event app for 2015 CEMA Summit connects with latest in wearable technology to drive more personalized, timely and valuable attendee experience

VANCOUVER, B.C. – July 13, 2015QuickMobile, the global leader in mobile enterprise meeting and event apps, today announced the launch of the industry’s first mobile event app with Apple Watch integration, developed for the 2015 Corporate Event Marketing Association (CEMA) Annual Summit on July 12-14, 2015. The app allows attendees to personalize their schedules, network with other attendees and sponsors, share their experiences through integrated social media channels and compete against peers in a friendly gamification feature. In addition, for the first time at a meeting industry event, conference attendees will be able to review their personal schedules on Apple Watch, as well as receive alerts and notifications from event organizers.

Raising the Bar for Meetings and Events
“Our members come to the CEMA Summit to push the envelope, explore new possibilities, and learn how to up their game,” said Kimberley Gishler, President and CEO of CEMA. “When QuickMobile showed us how the Apple Watch can directly impact the attendee experience at meetings and events without a lot of effort, we knew we had a unique opportunity on our hands. Smart watch integration supports our commitment to hosting more personalized and engaging events, creating micro-mobile moments by presenting contextual information that is fully focused on the individual.”

Focused Apple Watch Integration
The integration between the mobile event app and Apple Watch was deliberately focused on the hyper-personal experience the device offers. It integrates the app’s main scheduling features, only alerting users to the information that is immediately valuable to them. The content in the CEMA Apple Watch app will update in real-time when users add, delete or edit their event schedule on their phones.

The CEMA Apple Watch app includes two views: a Glance view and the Schedule view.

  • The Glance view is intended as a one-frame window into app content QuickMobile added logic to the app’s schedule tool so that when an attendee looks at the CEMA Watch Glance, they will see information about the session that is coming up next in their personal schedule. This view will change in real-time as the Attendee progresses through the event and will always display the user’s next event.
  • The Schedule view is a list view of the user’s complete personal “My Schedule” that they have setup in the CEMA mobile event app. The list view displays all the necessary event details, including the color-coded tracks, in an efficient and useful view. The attendee can either swipe through the list of their scheduled events, or use the Apple Watch’s digital bezel to scroll smoothly through the list. The list will update in real-time as users add, delete, or edit their personal event schedule on their phones.

Hyper-Personalization for Deeper Engagement
“Throughout the meeting and event industry there is a greater focus on personalization and using technology to transform engagement. What better event to demonstrate the capabilities of an integrated Apple Watch app than CEMA Summit,” said Craig Brennan, CEO of QuickMobile. “Apple Watch is a hyper-personal device with great potential once the full SDK is released in the fall of 2015. With that in mind, everything that we have done and will do in the future with the Apple Watch and other smart watches will be evaluated on three key questions: ‘Is it personal?’, ‘Is it timely?’, and ‘Is it valuable to the user?'”

Brennan added, “We are just scratching the surface with the CEMA integration, and we couldn’t be more excited for the future of the platform for our customers around the world. This Apple Watch integration is a first for the industry. QuickMobile is a company of firsts with a history of changing meetings and events with new, innovative mobile event technology.”

QuickMobile has produced Apple Watch & You: The Event Planner’s Guide to the New and Hyper-Personal Attendee Experience to help meeting industry professionals understand how the Apple Watch can enhance their next meeting or event and mobile event app. The free guide is available for download on QuickMobile.com.

About QuickMobile

QuickMobile is transforming meetings and events with mobile apps that engage and delight audiences. QuickMobile's event app platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada.

For more information: quickmobile.com/company @quickmobile

Media Contacts for QuickMobile

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

Apple Watch: The Event Planner’s Guide

The intensely personal nature of the Apple Watch has put it on track to be Apple’s most rapidly adopted product yet. Attendees yearn for more personalized experiences at meetings and events, and the Apple Watch is one of the few devices able to satisfy their craving.

Find out how you can add the Apple Watch to your meeting design with minimal effort, and learn how the Corporate Event Marketing Association (CEMA) used it to improve their attendees’ experience at their 2015 Annual Summit.

What’s covered:

  • How an Apple Watch app can be better than a regular mobile phone app

  • How to leverage the most natural use cases for Apple Watch to provide a better attendee experience

  • The right questions to ask before adding a smartwatch to your meeting

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.

From the Planner’s Desk: The FRESH Conference 2015

Tahira recently had the opportunity to attend the FRESH Conference and cross it off her bucket list. Here's her recap!

Mobile apps make event communication instant and easyI recently had the opportunity to (at last!) participate in the Fresh Conference. This innovative event began with the Meeting Design Institute having the idea that meeting design is its own discipline and requires fresh thinking from forward-looking individuals, and bringing together thought leaders from around the world to share these is the best way to achieve this.

While I have many takeaways from this event, the key for mobile is simple – integration is key. For this event there was a great website, a mobile app, a scheduling tool, voting tool in the app plus separate voting for the awards and some sessions, and a networking tool which comes within the website – all separated. Some of this was done for showcasing reasons, but for participant ease it was not ideal and disrupted the usefulness. It makes me think there are many conferences that do not have the opportunity to fully integrate a digital and mobile strategy, and this is a challenge, which QuickMobile is working to help meeting professionals overcome.

It starts with identifying the technology you are using, often at minimum a website, registration system, membership and scheduling, and a learning management or marketing tool. For various reasons including populating the app and obtaining manageable and relevant analytics, such as who attended what sessions or who “checked in” with various sponsors or exhibitors, you will need to truly consider what you have, what you need to accomplish and what your mobile app provider can support you with.

The less taps a participant has to make, the less windows they have to open to participate in what you have identified as “positive meeting behaviours,” which means you’ll have better results to enjoy. Talk to us – this is what we understand and are here to guide you on! 

Register to watch & learn

yourIt’s time to make your next event unforgettable.

With a fully branded, feature-rich mobile event app, you can provide your attendees with interactive content, better networking opportunities and seamless sharing – all at their fingertips.

Join QuickMobile for a free app demonstration of our QuickMobile Enterprise solution to learn how you can:

  • Choose the Perfect App: Our product experts will help you determine the right features for the unique needs of your event and attendees.

  • Create the Best Experience Possible: See our industry-leading content management system how can make it easier to manage your event and delight your attendees.

  • Succeed with Mobile: Find out how you can measure the impact your app made on your event – and your bottom line.

See for yourself. Request a personalized demo today.