In a world of exploding e-mail boxes, social media noise, overwhelmed employees, and crowded conference halls, getting your message to your employees and attendees may seem insurmountable.
Fortunately, as businesses shift to a Mobile Event 2.0 world – characterized by smartphone applications that facilitate greater information sharing and collaboration – companies and industry trade groups are increasingly grasping the value of a mobile app as an effective channel for streamlined, engaging communications.
A mobile meeting app is also a natural next step for organizations during a time when most people tote app-laden smartphones. The average smartphone owner has 21 apps on his or her phone, and more than 25 billion have been downloaded from the Apple app store since its creation.
Mobile Conference Apps Deliver Your Messages In A Distraction-Free Environment
Having an app allows you a distraction-free environment for sharing messages from sponsors.
A Mobile Conference App Brings Simplicity
- Instead of employees or attendees bookmarking multiple websites, all they need to do is download the company or conference app.
- In an era when time is as valuable as money, simplicity, speed and ease-of-use
are all critical factors in getting your message seen and read.
- Perhaps most importantly, meeting organizers can use the analytics to see what messages resonate the best with employees or attendees, and then increasingly tailor material to be presented in the most engaging way.
The mobile app allows employees or remote conference attendees to take part in the meetings from anywhere.
A Mobile Event App Integrates Important Media Into One Spot
- A collated selection of videos whether from YouTube, a video player built into the app, or a streamed presentation can be viewed within the app. No more hoping everyone navigates to the right online video. This is also true for podcasts.
- Blog posts can be highlighted and showcased within the app as well, helping the posts stand out from all the other online content streams.
- Conversations on Twitter and Facebook can be streamed within the app, so those who do not regularly use Twitter can keep up with the discussion.
How Mobile Conference Apps Help Presenters And Exhibitors
- Live polling and surveys can be conducted within the app to determine if the messages are being received and understood, and to gather opinions on the subject matter.
- The app can host virtual question and answer sessions.
- The app can provide a map of exhibitors, with a GPS-like feature that can pinpoint a particular exhibitors booth.
The Mobile Meetings App Allows Events To Be Interactive
- Presentations and notes on virtual white boards from meetings can be sent to an app.
- At Accentures Global CIO Conference for example, the app featured an interactive question and answer tool that permitted the audience to submit questions to the panelists and speakers. After the event, Accenture updated the content to include speaker PowerPoint presentations, session notes, transcriptions, whiteboard illustrations, podcasts and a photo gallery.
- Mobile apps provide a whats on feature, which draws the attention to key sessions, and information on upcoming company events.
- Speaker, exhibitor and sponsor information can be showcased for easy viewing and scrolling within the app.
- While printed conference guides are only good for the duration of their events, apps can be designed to serve as year-round channels for conversation. The apps function as excellent, secure virtual file cabinets and bulletin boards for organization documents for specific event information, and monthly newsletters.
- An app provides a nice differentiating factor for the companies, over a traditional website.
Mobile Conference Apps Provide Additional Revenue Streams
- A mobile conference app offers a captive audience, so a welcome video to employees and members runs after the app is loaded, but before the home page appears. anyone can access the content. can run as the app is loading.
- When the sessions end for the day, sponsored push notifications to local restaurants, entertainment destinations and retailers can pop up in the application, providing event owners with another revenue stream.
The statistics point to a continued, steady exponential rise in the volume of content. So your events and meetings need to really be focused around not just providing information, but curating the best information available, and packaging it in a way that sets it apart, makes it easily digestible, and keeps people wanting to stop by virtually for more. The best way to do that remains in a native mobile app.